NOT FOR RENTAL – Little White Lies VHS art exhibition, 4-13th July 2013 at 71a Gallery EC2A 4QS

Not For Rental, which has its private view this evening (and opens to the general public tomorrow) is an art exhibition raising money for Macmillan Cancer and Art Against Knives, by selling hundreds of unique film-inspired VHS artworks. Each of the (over 200) artists involved in the project has sourced an empty VHS box and chosen a film as inspiration for their piece. The idea is that the artwork shouldn’t give too much away, and not until the end of the exhibition will we find out the movies behind the masterpieces. Artists have been asked to create sleeves for the VHS cases, or to use the VHS box as a starting point for a more sculptural piece. The brief was left pretty open, aside from requesting a film as the subject matter, and a VHS box as the format. Among those taking part are Chris (Simpsons Artist), Gemma Correll, I Love Dust, Julia Pott, Sac Magique and our very own Genesis barista Zoë Bryant (@zoeellenbryant) who is also an illustrator – see http://www.zoebryant.co.uk

Little White Lies magazine is ‘Producer’ of the project, and Timba Smits and Gordon ‘Flash’ Shaw are its ‘Directors’. The exhibition will take place at the Little White Lies 71a Gallery in East London, EC2A 4QS. 10 – 6:30pm every day.

Not For Rental opens tonight for a week of viewing, before the artworks go on sale on Saturday 13th July (between 10am – 6pm). Pieces will be sold for charity, for £50 each, on a first-come-first-served basis, and each work will be signed by its artist.

Visit the website www.notforrentalproject.com to find out more about the charities and ‘Cast’ (artists) involved.

Follow NFR on Twitter @NFRproject

Facebook www.facebook.com/notforrentalprojectImage

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